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Taan Global Talks

Taan Worldwide members, and our affiliated resources, discuss topics about the business of marketing and communications around the world.

Each of these short podcasts bring a unique perspective of how the expertise of Taan members has benefited clients and their clients’ audiences. Taan Global Talks is our way of sharing what we have learned among our members and others involved in marketing.

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  2. Vietnam’s powerful Influencers are shifting trust among the younger population

Vietnam’s powerful Influencers are shifting trust among the younger population

Jan 15, 2020

Vero recently conducted a survey in Vietnam about the rapidly growing power of influencers among the GenZ and GenY communities. While this is not a new marketing development, the depth of influence within this community has important implications for traditional methods of brand marketing throughout the region. Vero shared a few findings, and opportunities that may be valuable for marketing. 
- Brian Griffin - CEO and Raphael Lachkar - Director,  of Vero (https://vero-asean.com), Taan Affiliate agency based in Thailand, Vietnam, Myanmar, Indonesia.