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Taan Global Talks

Taan Worldwide members, and our affiliated resources, discuss topics about the business of marketing and communications around the world.

Each of these short podcasts bring a unique perspective of how the expertise of Taan members has benefited clients and their clients’ audiences. Taan Global Talks is our way of sharing what we have learned among our members and others involved in marketing.

  1. All Episodes
  2. “Building a Community through Storytelling”

“Building a Community through Storytelling”

Nov 30, 2019

Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with their customers, with limited success. Often corporate leadership misses the mark through lack of empathy and true experiences.
– Gordon Hochhalter, www.art-of-it.org