Taan Global Talks

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Taan Global Talks

Taan Worldwide members, and our affiliated resources, discuss topics about the business of marketing and communications around the world.

Each of these short podcasts bring a unique perspective of how the expertise of Taan members has benefited clients and their clients’ audiences. Taan Global Talks is our way of sharing what we have learned among our members and others involved in marketing.

“Building a Community through Storytelling”

Nov 30, 2019

Brand stories can be powerful in building an inclusive community. Many brands attempt to create stories to connect the company with their customers, with limited success. Often corporate leadership misses the mark through lack of empathy and true experiences.
– Gordon Hochhalter,

The Unique Marketing Perspective of Belgium and The Netherlands

Sep 14, 2019

Our Taan members from Belgium and The Netherlands discuss the issues and opportunities for marketers, managing customer expectations in these multi-cultural countries within the EU.

- Michel Devos and Nicolas De Winter, Vandekerckhove&Devos; Peter Colee and Gregor Lof, X-Ingredient

Amazon Marketing Requires Unique Focus

Sep 14, 2019

Navigating through the ever-changing landscape of selling through Amazon is very challenging for sellers. ChannelKey determined that the best way to deliver for their clients was to devote all their energies only on the Amazon channels. This has given the team the expertise that keeps them in the forefront of the most...

Talent Attraction - 5 Questions with Rebecca Gehman

Sep 13, 2019

There is a global talent crisis in our profession. How can agencies address this in attracting and retaining the very best people to deliver the expertise that client now demand from their resources? Andy asks Rebecca the key questions that we all should be asking of our own efforts in Talent acquisition for...